Lorenz Maierhofer
Senior Director and Global Lead for AI Factory, Agentic AI Products, and AI Governance at Procter & Gamble
18+ Years at P&G
with AI
Transforming Business Through AI
Leading algorithmic business transformation across commercial decision-making processes in the FMCG industry. Establishing and growing analytical and technical teams while systematically moving ideas from pilots to production and scaled activations across continents.
I leverage agile methods, DevOps/MLOps across major clouds, and C-level driven business transformation to deliver impact. My broad expertise spans algorithms in AdTech & Media, Investment Optimization, Revenue & Growth Management, Trade Promo Optimization, Portfolio Optimization, and Digital & eCommerce.
With over 18 years at Procter & Gamble, I've progressed from analyst roles through data science leadership to my current position as Senior Director, leading the AI Factory, GenAI initiatives, and AI Services teams from Geneva, Switzerland.
Professional Journey
Senior Director - AI Factory, Agentic AI Products & AI Governance
Procter & Gamble · Geneva, Switzerland
Senior Director - Global GenAI / Global Retail DataScience / Europe Commercial DataScience
Procter & Gamble · Geneva, Switzerland
Senior Director - Global Retail DataScience / Europe Commercial DataScience
Procter & Gamble · Geneva, Switzerland
Globally leading the algorithmic transformation program for retail & sales related business processes. Running the Europe commercial datascience team (>25 data scientists, >100 analytical team members).
Senior Director - DataScience Europe & Global Trade Invest
Procter & Gamble · Geneva, Switzerland
Director - Data Science Europe
Procter & Gamble · Geneva, Switzerland
Senior Corporate Data Scientist / Europe DataScience Leader
Procter & Gamble · Geneva, Switzerland
Leading analytics for one of the top company priorities globally.
Various Analyst & Leadership Roles
Procter & Gamble · Austria, Germany & Switzerland
Customer Analyst, IT & Shared Service Leader, Business Analyst, Analytical Leader roles across DACH region and European HQ.
Founder & General Manager
Logic Mind Guide · Graz, Austria
Consulting & Project Management for innovation projects with focus on ideation using TRIZ and QFD methodologies.
Academic Background
Harvard Business School Online
Certificate in Disruptive Strategy
2024
Leveraging disruptive innovation to develop winning, executive-level strategy and position business for growth.
Technische Universität Graz
Dipl.-Ing., Telematics / Information Sciences
1999 - 2004 · Distinction
Major in Artificial Intelligence and Management & Innovation Tools
Core Competencies
Generative AI
Large language models, image generation, and multimodal AI systems for enterprise applications at scale.
MLOps & DevOps
End-to-end ML pipelines, cloud-native deployments, and production-grade AI systems across major cloud platforms.
Commercial Analytics
AdTech & Media optimization, Investment ROI, Revenue Growth Management, Trade Promotion, and eCommerce analytics.
AI Transformation
C-level driven business transformation, building and scaling analytical teams, and moving innovations from pilot to global deployment.